This is a unique opportunity
for ethical companies to reach a very large and
very targeted market. Mum & Me magazine will be handed free of charge to expectant mothers
and with research indicating an average of 5 people reading every magazine,
could initially reach as many as 175,000 readers every 2 months! This definitive distribution
is not reliant on possible sales, as with usual high street magazines, but is
based on actual numbers requested. These figures are expected to increase
substantially.
Additional distribution by Peer Support groups will increase the
circulation figures still further.
Each
bi-monthly issue will be A4 sized and in full colour. It is anticipated
that the magazine will be 64 pages, although depending on initial interest, may
launch with 48 pages. The cover will be
130gsm, with outer UV varnish and the inner pages 65gsm gloss.
Full
specifications are available on request. There are discounts available,
for pre-payment, for multiple advert insertions and for double page
spreads.
Please
note that advertisements will not be accepted from companies that
contravene the WHO
Code of Marketing of Breastmilk Substitutes.
If you are interested in
receiving a media pack, please forward your details using the Contact Us page.